Marketing & Promotion Budget
Troy Neilson			pimpt@pimpt.com			http://www.brockwayent.com
		Date							Cost	Cost	Budget	Budget
		Month/ Day	Supplier	City/ Province	Comment/ Description	Number	Days	$/Unit	(before taxes)	(with taxes)	(before tax)	(with taxes)
	REVENUE
1.1	Sound Initiative Program										$5,000.00	$5,000.00
1.2	Other provincial grants (specify)
1.3	Federal grants (specify)		FACTOR								$3,000.00	$3,000.00
1.4	Municipal grants (specify)
1.5	Independent revenue (specify)		Personal Funds								$2,000.00	$2,000.00
			Bank Loan or Credit Cards								$4,000.00	$4,000.00
1.6	Sponsorships
1.7	Other revenue (specify)
	TOTAL REVENUE										$14,000	$14,000
	EXPENSES
2	PRESS KIT		Will need press kits to set up tour, for radio, festivals and media
2.1	Letterhead - design and printing of first and second pages
2.2	Regular media kit										$13.63	$15.67
		15-Jul-04	Staples	Fredericton, NB	10x13 envelopes	1		13.63	$13.63	$15.67
2.3	Large-size padded envelopes										$55.00	$63.25
	CD promo to media	15-Jul-04	Dollarama	Fredericton, NB	3 envelopes per unit	19		$1	$19.00	$21.85
	Radio CD Promo	15-Jul-04	Dollarama	Fredericton, NB	3 envelopes per unit	23		$1	$23.00	$26.45
	Online Contests	2004-05	Dollarama	Fredericton, NB	3 envelopes per unit	4		$1	$4.00	$4.60
	Extra	2004-05	Dollarama	Fredericton, NB	3 envelopes per unit	9		$1	$9.00	$10.35
2.4	Canada Post CD mailers
2.5	Photocopying of press kits										$241.50	$277.72
	Vinyl promotion	1-Aug-04	Mail Boxes Etc	Fredericton, NB	English biography copies	175		$0.09	$15.75	$18.11
	Vinyl promotion	1-Aug-04	Mail Boxes Etc	Fredericton, NB	One-Sheets	175		$0.09	$15.75	$18.11
	Touring	15-Jun-04	Mail Boxes Etc	Fredericton, NB	English & French Biographies	30		$0.30	$9.00	$10.35
	Touring	15-Jun-04	Mail Boxes Etc	Fredericton, NB	5-page press clippings 9-page press sheet 1-page Discography 2-page Events	30x5 30x9 30 30x2		$0.05 $0.05 $0.05 $0.05	$25.50	$29.33
	CD promo to Media (not incl. radio)	######	Mail Boxes Etc	Fredericton, NB	English Biography	67		$0.09	$6.03	$6.93
	CD promo to Media (not incl. radio)	######	Mail Boxes Etc	Fredericton, NB	One-Sheet	67		$0.06	$4.02	$4.62
	CD promo to Media (not incl. radio)	######	Mail Boxes Etc	Fredericton, NB	English Biography	71		$0.09	$6.39	$7.35
	CD promo to Media (not incl radio)	15-Aug-04	Mail Boxes Etc	Fredericton, NB	Hard One-sheet Hard biography 3-page press clippings 7-page press sheet 1-page Discography 2-page Events	63 63 63x3 63x7 63 63x2		$0.25 $0.25 $0.06 $0.06 $0.06 $0.06	$80.64	$92.74
	Radio CD Promo	######	Mail Boxes Etc	Fredericton, NB	English Biography	86		$0.09	$7.74	$8.90
	Radio CD Promo	######	Mail Boxes Etc	Fredericton, NB	One-Sheet	86		$0.06	$5.16	$5.93
	Radio CD Promo	######	Mail Boxes Etc	Fredericton, NB	French Biography	25		$0.09	$2.25	$2.59
	Radio CD Promo	15-Aug-04	Mail Boxes Etc	Fredericton, NB	Hard One-sheet Hard biography 3-page press clippings 7-page press sheet 1-page Discography 2-page Events	4 4 4x3 4x7 4 4x2		$0.25 $0.25 $0.06 $0.06 $0.06 $0.06	$5.12	$5.89
	Touring	15-Dec-04	Mail Boxes Etc	Fredericton, NB	5-page press clippings 9-page press sheet 1-page Discography 2-page Events	40x5 40x9 40 40x2		$0.05 $0.05 $0.05 $0.05	$34.00	$39.10
	Festivals	2004-05	Mail Boxes Etc	Fredericton, NB	Color One-Page 5-page press clippings 9-page press sheet 1-page Discography 2-page Events	21 21x5 21x9 21 21x2		$0.30 $0.05 $0.05 $0.05 $0.05	$24.15	$27.77
2.6	Biography										$50.00	$50.00
		15-Jul-04	MC Molyneaux	Moncton, NB	Translation to French	1000 words		$0.05	$50.00	$50.00
2.7	Press kit folder design and printing										$158.94	$182.79
	Touring	15-Jun-04	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	3		$9.96	$29.88	$34.36
	CD Release	15-Aug-04	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	4		$9.96	$39.84	$45.82
		15-Aug-04	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	4		$3.90	$15.60	$17.94
	Touring	15-Dec-04	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	4		$9.96	$39.84	$45.82
	Festivals	2004-05	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	2		$9.96	$19.92	$22.91
	Extras (40)	2004-05	Staples - Store #95	Fredericton, NB	Press Kit Folders (10 pk)	1 1		$3.90 $9.96	$13.86	$15.94
2.8	Business card design and printing										$42.20	$48.53
		15-Jul-04	Mail Boxes Etc	Fredericton, NB	360 cards (12 cards/sheet)	30		$1.24	$37.20	$42.78
		15-Jul-04	Mail Boxes Etc	Fredericton, NB	word processing				$5.00	$5.75
	Subtotal								$561.27	$637.96	$561.27	$637.96
3	LAUNCH
3.1	Sound and light equipment and facility rentals
3.2	Technician fees
3.3	Hired musicians' and singers' fees
3.4	Catering and hospitality expenses (no more than 50% of the total eligible launch budget)
3.5	Event planning services
3.6	Press release
3.7	Photography
3.8	Invitation design, printing, and mailing
3.9	Business location permits and licenses
3.10.	Accessories
3.1	Per diem (North America)
3.11.1	Meals ($60/day) (no receipts required)
3.11.2	Hotel ($120/night)
3.11.3	Billeting allowance ($40/night) (no receipts required)
3.1	Per diem (outside North America)
3.12.1	Meals ($100/day) (no receipts required)
3.12.2	Hotel ($300/night)
3.12.3	Billeting allowance ($40/night) (no receipts required)
3.1	Transportation (economy class)
3.13.1	Air
3.13.2	Train
3.13.3	Bus
3.13.4	Vehicle rental and gas
3.13.5	Kilometrage for a privately owned vehicle (30¢/km)
3.13.6	Ground transportation (taxis, tolls, parking)
	Subtotal										$0.00	$0.00
4	PROMOTIONAL MATERIALS
4	Audio-visual recording of show (up to 3,000$)
4	CD-ROM introducing the artist										$149.40	$171.81
	Touring	15-Jul-05	Fredericton Co-op	Fredericton, NB	15 Blank CDs	1		$38.99	$38.99	$44.84
		15-Jul-05	Staples Store #095	Fredericton, NB	15 CD Labels (packs of 100)	1		$14.88	$14.88	$17.11
		15-Jul-05	Western Imperial Magnetics	Richmond, BC	cd sleeves	15		$0.13	$1.95	$2.24
	CD promo to Media	15-Aug-04	Fredericton Co-op	Fredericton, NB	130 Blank CDs	1		$38.99	$38.99	$44.84
		15-Aug-04	Staples Store #095	Fredericton, NB	130 CD Labels (packs of 100)	1		$14.88	$14.88	$17.11
		15-Aug-04	Western Imperial Magnetics	Richmond, BC	cd sleeves	130		$0.13	$16.90	$19.44
	Touring	15-Oct-04	Fredericton Co-op	Fredericton, NB	40 Blank CDs				0	0
		15-Oct-04	Staples Store #095	Fredericton, NB	40 CD Labels (packs of 100)	0		$0.00	$0.00	$0.00
		15-Oct-04	Western Imperial Magnetics	Richmond, BC	cd sleeves	40		$0.13	$5.20	$5.98
	Festivals	2004-05	Fredericton Co-op	Fredericton, NB	21 Blank CDs			$0.00	$0.00	$0.00
		2004-05	Staples Store #095	Fredericton, NB	21 CD Labels (packs of 100)	1		$14.88	$14.88	$17.11
		2004-05	Western Imperial Magnetics	Richmond, BC	cd sleeves	21		$0.13	$2.73	$3.14
4	Photos										$126.95	$146.00
	CD promo to Media	15-Aug-04	Fredericton Co-op	Fredericton, NB	8x10 (photo paper pack of 25)	2		$15.99	$31.98	$36.78
		15-Aug-04	Fredericton Co-op	Fredericton, NB	Color Ink Cartridge	1		$49.99	$49.99	$57.49
	Festivals	2004-05	Fredericton Co-op	Fredericton, NB	8x10 (photo paper pack of 25)	1		$15.99	$15.99	$18.39
		2004-05	CompuSmart	Fredericton, NB	Color Ink Refill Kit				$28.99	$33.34
4	Promotional CDs (up to $2.50/unit, with distribution list)										$814.32	$936.48
	Promo CDs sent with vinyl   (1000 CDs for $1744.20 = $1.74 each)	######	MMS Atlantic	St. John's, NFLd	Promo CDs	175		$1.74	$304.50	$350.18
	Promo CDs sent with vinyl   (1000 CDs for $1744.20 = $1.74 each)	2004-05	MMS Atlantic	St. John's, NFLd	Promo CDs	35		$1.74	$60.90	$70.04
	Promo CDs to Media   (not including radio)   (1000 CDs for $1744.20 = $1.74 each)	######	MMS Atlantic	St. John's, NFLd	Promo CDs to media (not including radio)	110		$1.74	$191.40	$220.11
	Promo CDs to Media   (not including radio)   (1000 CDs for $1744.20 = $1.74 each)	2004-05	MMS Atlantic	St. John's, NFLd	Promo CDs to media (not including radio)	20		$1.74	$34.80	$40.02
	Radio Promo CDs   (1000 CDs for $1744.20 = $1.74 each)	######	MMS Atlantic	St. John's, NFLd	Radio Promo CDs	71		$1.74	$123.54	$142.07
	Radio Promo CDs   (1000 CDs for $1744.20 = $1.74 each)	2004-05	MMS Atlantic	St. John's, NFLd	Radio Promo CDs	15		$1.74	$26.10	$30.02
	Online Contests (12) - show giveaways (30)	2004-05	MMS Atlantic	St. John's, NFLd	Promo CDs	42		$1.74	$73.08	$84.04
4.1	Single CD (manufacturing and mailing)										$1,455.10	$1,673.37
	Vinyl  (500 cost $1638.22)         equals $3.28 per vinyl	1-Aug-04	MMS Atlantic	St. John's, NFLd	promo vinyl single	203		$3.28	$665.84	$765.72
	Vinyl  (500 cost $1638.22)         equals $3.28 per vinyl	2004-05	MMS Atlantic	St. John's, NFLd	promo vinyl single	35		$3.28	$114.80	$132.02
	Vinyl shipping boxes	1-Aug-04	MMS Atlantic	St. John's, NFLd	214 boxes  (50 boxes per case)	6		$23.85	$143.10	$164.57
	Vinyl  (500 cost $1638.22)         equals $3.28 per vinyl	1-Oct-04	MMS Atlantic	St. John's, NFLd	162 pieces for promo to Record Pools	162		$3.28	$531.36	$611.06
4.1	Promotional gifts and souvenirs										$470.00	$540.50
	1000  3" x 2" color stickers    Shake Ya Caboose	15-Jul-05	Total Solutions Inc	Hamilton, On	3" x 2" color sticker	1000			$145.00	$166.75
	1000  3" x 2" color stickers    Super Dude	15-Jul-05	Total Solutions Inc	Hamilton, On	3" x 2" color sticker	1000			$145.00	$166.75
	Give approx 1 toys per show,  assume 50 shows	2004-05	Dollarama	Fredericton, NB	Stuffed animals to give out at shows	50		$1.00	$50.00	$57.50
	Merchandise	2004-05	Merchandise given as prizes (e.g. Super Dude/Pimp Tea hats, shirts, etc)			10 10		$8.00 $5.00	$130.00	$149.50
4.1	Production of a video clip (quotation requried) (up to $10,000)
	Video production
4.1	Promotional video duplication
4.1	Promotional radio clip
4.1	Postcard (design and printing)
4.1	Poster (design and printing)										$60.00	$69.00
		2004-05	Mail Boxes Etc	Fredericton, NB	Full Page CD Release Poster	30		$2.00	$60.00	$69.00
4.1	Initial Web site design (up to $3,000)
4.1	Web site maintenance (for up to 12 months)
	Subtotal								#####	$3,537.16	$3,075.77	$3,537.16
5	PUBLIC RELATIONS/PUBLICIST										$0.00	$0.00
6	RADIO TRACKING										$0.00	$0.00
7	ADVERTISING (not to exceed 50% of total eligible budget)
7.1	Street posters										$15.00	$15.00
		######	Mail Boxes	Fredericton, NB	Printing of street posters	300		$0.05	$15.00	$17.25
7.2	Newspapers
7.3	Radio
7.4	Television
7.5	Billboards, display panel or poster board
7.6	Web ads
	Subtotal								$15.00	$17.25	$15.00	$15.00
8	PRODUCT POSITIONING
8.1	Co-op advertising
8.2	Listening posts
8.3	In-store performance
8.4	Special displays
8.5	News flyers
8.6	Posters, banners
	Subtotal										$0.00	$0.00
9	PROMOTIONAL TOURS (radio and TV)
9.1	Per diem (North America)
9.11.1	Meals ($60/day) (no receipts required)										$600.00	$600.00
		sometime in 2004-05		MuchMusic - Toronto			4	$60	$240.00	$240.00
		sometime in 2004-05		Breakfast TV - Halifax			3	$60	$180.00	$180.00
		sometime in 2004-05		CTV noon hour with Duane Low			3	$60	$180.00	$180.00
9.11.2	Hotel ($120/night)
9.11.3	Billeting allowance ($40/night) (no receipts required)										$280.00	$280.00
		sometime in 2004-05		MuchMusic - Toronto			3	$40	$120.00	$120.00
		sometime in 2004-05		Breakfast TV - Halifax			2	$40	$80.00	$80.00
		sometime in 2004-05		CTV noon hour with Duane Low			2	$40	$80.00	$80.00
9.1	Per diem (outside North America)
9.12.1	Meals ($100/day) (no receipts required)
9.12.2	Hotel ($300/night)
9.12.3	Billeting allowance ($40/night) (no receipts required)
9.1	Transportation (economy class)
9.13.1	Air
9.13.2	Train
9.13.3	Bus
9.13.4	Vehicle rental and gas
9.13.5	Kilometrage for a privately owned vehicle (30¢/km)										$320.00	$320.00
		sometime in 2004-05		MuchMusic - Toronto					$200.00	$200.00
		sometime in 2004-05		Breakfast TV - Halifax					$60.00	$60.00
		sometime in 2004-05		CTV noon hour with Duane Low					$60.00	$60.00
9.13.6	Ground transportation (taxis, tolls, parking)										$64.00	$64.00
		sometime in 2004-05		MuchMusic - Toronto					$50.00	$50.00
		sometime in 2004-05		Breakfast TV - Halifax		Toll fee			$7.00	$7.00
		sometime in 2004-05		CTV noon hour with Duane Low		Toll fee			$7.00	$7.00
	Subtotal								#####	$1,264.00	$1,264.00	$1,264.00
10	ADMINISTRATIVE EXPENSES (up to 15% of total eligible budget)
10	Telephone										$600.00	$690.00
	phone promotion & online promo     email, message boards, etc	2004-05	NBTel Express	Fredericton, NB	Telephone charges & High-Speed Internet	12 mths		$50	$600.00	$690.00
10	Fax										$30.00	$34.50
		2004-05	Mail Boxes Etc	Fredericton, NB	Faxes	20		$1.50	$30.00	$34.50
10	Courier/postage										$1,975.41	$2,271.72
	Vinyl	1-Aug-04	Canada Post - Fredericton	Fredericton, NB	Vinyl shipped to 175 Destinations	39 132 4		$9.50 $5.10 $6.25	$532.60	$612.49
		15-Aug-04	Canada Post - Fredericton	Fredericton, NB	Video Grant Applications	6		$10.00	$60.00	$69.00
		1-Aug-04	Canada Post - Fredericton	Fredericton, NB	Shipping to online distributor	2		$10.00	$20.00	$23.00
		2004-05			Shipping to Record Pools	3		$20.00	$60.00	$69.00
	based on 20% new media interested   in obtaining the album.	2004-05			Shipping to DJs	35		$8.00	$280.00	$322.00
	Touring	15-Jul-04	Canada Post - Fredericton	Fredericton, NB	30 Press Kits sent to venues for tour	15		$2.40	$36.00	$41.40
	CDs to Media (not incl. Radio)	24-Aug-04	Canada Post - Fredericton	Fredericton, NB	CDs to Canada CDs to USA CDs to Intl Press Kits - Canada Press Kits - USA Press Kits - Intl	39 11 7 34 12 7		$1.60 $2.80 $4.20 $2.40 $5.60 $6.25	$315.15	$362.42
	CDs to Media (not incl. Radio)   based on 20% new media interested   in obtaining the album.	2004-05	Canada Post - Fredericton	Fredericton, NB	CDs to Canada CDs to USA CDs to Intl Press Kits - Canada Press Kits - USA Press Kits - Intl	8 2 1 7 2 1		$1.60 $2.80 $4.20 $2.40 $5.10 $6.25	$55.85	$64.23
	CDs to Radio	24-Aug-04	Canada Post - Fredericton	Fredericton, NB	CDs to Canada CDs to USA CDs to Intl Press Kits - Canada Press Kits - USA	59 6 2 2 2		$1.60 $2.80 $4.20 $2.40 $5.10	$134.60	$154.79
	CDs to Radio   based on 20% new radio stations   interested in obtaining the album.	2004-05	Canada Post - Fredericton	Fredericton, NB	CDs to Canada CDs to USA CDs to Intl	12 2 1		$1.60 $2.80 $4.20	$29.00	$33.35
		24-Aug-04	Canada Post - Fredericton	Fredericton, NB	CDS to online distributor	3		$10.00	$30.00	$34.50
		24-Aug-04	Canada Post - Fredericton	Fredericton, NB	CDs to retail distributor	1		$50.00	$50.00	$57.50
	CDs for online contest	2004-05	Canada Post - Fredericton	Fredericton, NB	Online contest	12		$8.00	$96.00	$110.40
	Touring	1-Dec-04	Canada Post - Fredericton	Fredericton, NB	40 Press Kits sent to venues for tour	40		$2.40	$96.00	$110.40
	Festivals	2004-05	Canada Post - Fredericton	Fredericton, NB	21 Press Kits	21		$2.40	$50.40	$57.96
		15-Sep-04	Canada Post - Fredericton	Fredericton, NB	ECMA submission	4		$7.49	$29.96	$34.45
		1-Sep-04	Canada Post - Fredericton	Fredericton, NB	Video Grant Applications	5		$7.49	$37.45	$43.07
		28-Feb-05	Canada Post - Fredericton	Fredericton, NB	Video to MuchMusic, MTV Canada, BPM	4		$7.80	$31.20	$35.88
		28-Feb-05	Canada Post - Fredericton	Fredericton, NB	Video to MuchMusic, MTV Canada, BPM	4		$7.80	$31.20	$35.88
10	Management fees
11	Consulting fees
11	Other professional fees (specify)
	Subtotal								#####	$2,996.22	$2,605.41	$2,996.22
	Max allowed (15% of total budget)
	TOTAL EXPENSES								#####	$8,450.34	$7,521.45	$8,450.34
	TAXES								$928.89
	50% OF EXPENSES								#####
	AMOUNT REQUESTED								#####
	AMOUNT REQUIRED								#####
	AMOUNT GRANTED								#####
	% AMOUNT GRANTED/TOTAL EXPENSES
Troy Neilson		pimpt@pimpt.com			http://www.brockwayent.com